Packaging Design

Ādažu Beer

Ādažu craft beer is made in a small brewery, where it is home-made in limited quantities. The challenge for Raugs was to transform the existing design into something that would stand out in the common supply of shops.

A new visual identity and labels were created for six types of Ādažu beer.

The concept: using tonally nuanced photographs that convey the feeling and distinct taste of each type of beer.