Brand Identity Packaging Design


The brand identity created by Raugs – name, character, and visual language.
Aume – a brand that works with the highest quality chocolate from specially selected cocoa beans turning it into ready-made bars from self-made recipes.
Aume can be described as brisk, strong, energetic, at times even rebellious, and very nuanced. Aume reveals itself gradually. Unusual, sometimes mysterious, sometimes disarmingly direct, always authentic. If in love – most likely for life.
Raugs’ challenge was to tell Aume’s temperament effortlessly and convey a visually uncluttered feeling. By drawing vibrant streaks and splashes, Raugs is showing the brand’s character, unpredictability, and creative spirit. Cooperation continues! Packaging of Aume chocolate products is in the process of making by Raugs as well.