Brand Identity

Brand identity contest entry for “Three Brothers”

When creating the concept of the visual identity, Raugs had to solve a complicated task: to creatively and modernly interpret a complex of cultural monuments, whilst maintaining the historical heritage in close focus.

The main inspiration for the visual sign are the three buildings, where the same shape forms from two different perspectives: the top building layout and the front view of the complex. In this project, Raugs kept it all together: the simplicity, the dynamics, the asymmetry, and, most importantly, the historical heritage.