Entry for a design contest. Raugs designed a series of coffee packaging, made from cardboard or paper. To fit the contest requirements, two different designs were made. Lazy edition is designed for those who like slow coffee drinking in the lazy mornings. Speedy edition is for those on the go. Both of these designs contain different types of coffee, too.
The concept: without excitement, we all experience „dropped ears“ like the coffee bunny on the closed box. Contrarily, after a cup of coffee, we feel jaunty and full of energy and the ears go up!