Brand Identity

Ice School

Ledus skola is a place to maintain energy and raise the quality of life through swimming in icy water. It provides the skills to be more resilient to the stress that we face everyday.

The base for the concept is a lotus flower born in ice. The visual language was inspired by shades of water and snowy hills, complemented with symbolic accents that describe the warm feeling that takes over after a swim in cold water, like delicate needles that gently stab the whole body.