Brand Identity


Using ancient skills and materials from natural fibers (such as silk, linen, wool) Linoteka is a company that offers handwoven accessories, clothing, home textile, and traditional costumes.

Raugs’ task was to create a new visual identity.

The concept idea was that materiality flows through hands. First, the fingers meet the thread, then they weave it into the fabric. The miracle of creation continues as the artist creates the design, turning fabric into a functional thing. It is only possible when the hands become the eyes and the heart of the object in the making.