Packaging Design

The surprise box of Raugs

Raugs created a surprise mailing to potential clients. Filled with a single large „gemstone“, some of these packages have traveled all over Latvia. After opening the box in the shape of a large diamond bud, a mirror gleams from the inside. It’s a place where ideas start, where the gems are born! It’s the task for Raugs to reflect and translate them into the language of design.

The concept: to reach out to potential clientele with something very tangible in such a highly digitalized era.