The Turaida Museum Reserve is an ecosystem that encompasses many aspects: history, archaeology, architecture, art, ethnography, cultural landscape, Latvian life, research, nature and many more. It is a whole world within our world. The brand identity, interlaced with patterns and paths, gives an emotional insight into the core values of this ecosystem. The visual system, inspired by Latvian traditional pattens, complements the brand identity and allows it to evolve over time. Creating a visual link between different aspects, ensuring clear form of communication and recognition amongst new and returning visitors.